Perhaps it's...Schrödinger's Imagination!
A book with a bear paw on the cover could be suspense OR mystery...and you have to open it to find out. A book with an injured man in the wilderness could be a thriller, OR an action/adventure, and maybe even have a healthy dabble of romance swirled around on top. You might hope you know what's going on between those sexy covers, but you don't actually know until you peek for yourself.
The indomitable Anne Barwell graciously invited me over to her cozy corner of the web, Drops of Ink, to discuss Winter's Risk, the zombocalypse, and the magic of how someone who has always lived where it's roughly the same surface temperature as the sun can write about snowstorms.
Imagination is a fascinating thing.
What do you imagine when you see this cover?